Vinge Logotype
SvenskaEnglish 18D7E0DE-2035-40AE-A740-8F45A358A8F4 Login
  1. Home
  2. Mandates
  3. Vinge acted as Swedish legal advisor to Viking Global Investors in connection with its agreement to acquire a significant controlling stake in Voyado, a customer experience platform tailored for the retail sector, in a transaction that values the company
Mandate

Vinge acted as Swedish legal advisor to Viking Global Investors in connection with its agreement to acquire a significant controlling stake in Voyado, a customer experience platform tailored for the retail sector, in a transaction that values the company at SEK 3,5 billion

June 27, 2025 M&A Corporate Tax IT, Telecommunications and Outsourcing Data protection and processing of personal data Banking and Finance Corporate Crime & Compliance Employment and Benefits Intellectual Property Real Estate and Construction FDI

Voyado has established itself as one of the fastest-growing and most trusted retail technology providers in the Nordics. Its platform is deeply embedded in many retailers’ mission-critical infrastructure, helping retailers and brands turn customer and product data into loyalty, optimize e-commerce performance, and personalize the shopping experience - in-store and online.

Viking will partner with Voyado’s founders and existing institutional investors including NovAx, Verdane, H&M and eEquity, all of whom will remain as shareholders in the company.

The transaction is subject to customary regulatory approvals.

Vinge’s team consisted mainly of Christina Kokko, Matthias Pannier, Edvard Gustafsson, Alex Forsberg and Ellenor Eckerborn (M&A), Victor Ericsson (Tax), Mathilda Persson, Nicklas Thorgerzon, Elis Allmark and Siri Blomberg (Commercial Agreements, IT and GDPR), Nour Makie and Ida Appelgren (Banking and Finance), Hayaat Ibrahim and Gulestan Ali (Compliance), Simon Söderholm and Agnes Pigg (Employment), Arvid Axelryd, Alva Skott and Maja Helm (IP), Madelene Andersson and Wilma Hellman (Real Estate and Environment), Daniel Wendelsson and Hampus Peterson (FDI), Julia Ulander Kull (Transaction Support Coordinator).

Related

Vinge has advised Lagercrantz Group on the acquisition of Sit Right and Enskede Hydraul

 Lagercrantz Group AB (publ) has acquired 70 percent of the shares in the two Swedish companies Sit Right AB and Enskede Hydraul AB, which are leading operators in products and aftermarket parts for forestry and construction machinery in Europe.
November 07, 2025

Vinge advises the founders of NOOS Digital in connection with the merger with Rocket Revenue and 56K Digital

 Following the recent merger between Rocket Revenue and 56K Digital, the group now takes its next step by joining forces with NOOS Digital. The three companies will integrate into one of the Nordic region’s most comprehensive partners for digital transformation and business acceleration.
November 04, 2025

Vinge advises Setra Trävaror in conjunction with the sale of Malå Såg to HS Timber

 The Austrian company HS Timber Group has entered into an agreement to acquire 100 per cent of the shares in the Swedish wood processing company Malå Såg AB from Setra Trävaror AB, a subsidiary of Setra Group AB. The transaction remains subject to approval from the relevant public authorities.
October 29, 2025