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  3. Vinge acted as Swedish legal advisor to Viking Global Investors in connection with its agreement to acquire a significant controlling stake in Voyado, a customer experience platform tailored for the retail sector, in a transaction that values the company
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Vinge acted as Swedish legal advisor to Viking Global Investors in connection with its agreement to acquire a significant controlling stake in Voyado, a customer experience platform tailored for the retail sector, in a transaction that values the company at SEK 3,5 billion

June 27, 2025 M&A Corporate Tax IT, Telecommunications and Outsourcing Data protection and processing of personal data Banking and Finance Corporate Crime & Compliance Employment and Benefits Intellectual Property Real Estate and Construction FDI

Voyado has established itself as one of the fastest-growing and most trusted retail technology providers in the Nordics. Its platform is deeply embedded in many retailers’ mission-critical infrastructure, helping retailers and brands turn customer and product data into loyalty, optimize e-commerce performance, and personalize the shopping experience - in-store and online.

Viking will partner with Voyado’s founders and existing institutional investors including NovAx, Verdane, H&M and eEquity, all of whom will remain as shareholders in the company.

The transaction is subject to customary regulatory approvals.

Vinge’s team consisted mainly of Christina Kokko, Matthias Pannier, Edvard Gustafsson, Alex Forsberg and Ellenor Eckerborn (M&A), Victor Ericsson (Tax), Mathilda Persson, Nicklas Thorgerzon, Elis Allmark and Siri Blomberg (Commercial Agreements, IT and GDPR), Nour Makie and Ida Appelgren (Banking and Finance), Hayaat Ibrahim and Gulestan Ali (Compliance), Simon Söderholm and Agnes Pigg (Employment), Arvid Axelryd, Alva Skott and Maja Helm (IP), Madelene Andersson and Wilma Hellman (Real Estate and Environment), Daniel Wendelsson and Hampus Peterson (FDI), Julia Ulander Kull (Transaction Support Coordinator).

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