Vinge advises Lassie AB in its SEK 115 million financing round

May 24, 2022

Vinge has advised the pet insurance company Lassie AB in connection with a SEK 115 million financing round for the purpose of expanding the business internationally and developing the company’s app.

Lassie AB, whose business model incentivises the users to reduce their insurance costs by gaining points through preventive veterinary care, was founded by Hedda Båverud Olsson, Johan Jönsson and Sophie Wilkinson and the company has grown rapidly since its first financing round less than a year ago.

The financing round was led by the British venture capital firm, Felix Capital, and involved several current investors, among others, the institutional investors Inventure and Passion Capital as well as H&M’s chairman of the board, Karl-Johan Person, and Voi’s founder and head of marketing, Fredrik and Caroline Hjelm.

Vinge’s team consisted of Filip Öhrner, Maria Dahlin Kolvik and Viktor Lennartsson.


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