Two of BHG’s existing businesses, i.e., Hemfint Kristianstad AB with the site hemfint.se and Arc E-Commerce AB with the site Outl1.se, are being consolidated. At the same time, Trendrum AB with the site trendrum.se is acquired. Together they form Hemfint Group, the turnover of which in 2023 amounted proforma to approximately SEK 800 million.
Trenrum is acquired from its founders, who are also the founders of Hemfint and BHG does not pay any cash consideration for the acquisition. BHG Group acquires 67.5% of Trendrum for a purchase price of 32.5% of the group’s holding in Arc E-Commerce and 16.3% of the holding in Hemfint Kristianstad. The ownership of these companies will be placed in a jointly owned newly established holding company that forms Hemfint Group, which will be 67.5% owned by BHG Group and 32.5% owned by a company jointly owned by, among others, the founders of Trendrum and Hemfint. According to the agreement between BHG and the minority shareholders, BHG shall acquire all minority shares in tranches during the period from April 2025 to April 2028. The purchase price will be based on Hemfint Group’s EBIT.
In light of the fact that Hemfint and Trendrum are partly owned by, among others, an affiliated company to the CEO of Hemfint, the transaction is subject to the approval of the members at an extraordinary general meeting of BHG Group AB.
Vinge’s team primarily consisted of Kristian Ford, Niklas Törnell, Sophia Reutercrona, Jasmine Elgh and Markus Hedbys as well as Pär Remnelid (competition law).
The press release is available to read here.
