Vinge advises BHG Group in connection with the acquisition of HYMA Skog & Trädgård

June 11, 2021

Vinge is advising BHG Group AB (publ) in connection with its acquisition of 92.2% of the shares in HYMA Skog & Trädgård (“HYMA”). The initial purchase price for 100% of the shares is equivalent to approximately MSEK 1,100, which will be paid partly in cash and partly through an issue in kind. In addition, there is an earn-out based on EBITA for 2022 of up to SEK 500 million. Pursuant to the issue in kind, the current principal shareholder Verdane and HYMA’s management will become shareholders in BHG Group

HYMA holds a leading market position within the categories of Gardening, Tools and Leisure with a broad portfolio of external and own brands. The company’s turnover for the entire year 2021 is expected to amount to approximately MSEK 1,100 with an EBITA of MSEK 80.


BHG Group is the largest online actor within consumer trading in the Nordic region and the largest online actor in Europe within Home Improvement, which includes both Do-It-Yourself and Home Furnishing. BHG Group’s e-trading operations employs approximately 2,000 people and includes more than 100 online destinations and 70 showrooms. The head office is situated in Malmö with operations in most European countries. BHG Group is listed on Nasdaq Stockholm.


The transaction is subject to customary approvals by public authorities.


Vinge’s team consists of Kristian Ford together with, among others, Pär Remnelid (competition law), Christian Lindhé (capital markets), Niklas Törnell, Julia Ahlqvist, Karin Gynnerstedt, Lena Westberg, Tilda Hall and Selma Beganovic.

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