Mandate

Vinge has advised Procuritas in connection with its investment in Strandberg Guitars

October 29, 2021

Vinge has advised Procuritas in connection with its investment in Strandberg Guitars, the global market leader in headless guitars under the .strandberg* brand.

Founded in 2012 by Ola Strandberg, Strandberg Guitars has established itself as the leading brand globally in headless guitars, a fast-growing niche in the electric guitar market. Headquartered in Uppsala, Sweden with local operations in California, USA the Company serves its global customer base directly online and through a wide network of renowned music retailers. Through its well-developed digital platform, Strandberg Guitars has built a large and highly engaged community of followers and musicians around the world. Since inception, the Company has had an uncompromised commitment to innovation aimed to lead the development of high-performance guitars that meet the needs of modern guitarists.

Vinge’s team consisted of, among others, Jonas Bergström, Jonas Johansson, Anna Jonsson, Carl Sander, Eléonore Friberg, Carl Trolle Olson and Alice Clarin (M&A), Lisa Hörnqvist, Karolina Fuhrman and Cecilia Cronqvist (Corporate Commercial and IT), Malin Malm Waerme and Arvid Axelryd (IP), Karin Gynnerstedt, Ebba Svenburg and Carl Östlund (Employment) and Erik Ax.

 

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