Vinge has advised Blugiallo and its founders in connection with a financing round with the purpose of expanding the business within existing and new markets.
Blugiallo is a Swedish menswear company, founded in 2015 by Alexander Moström and Daniel Apler. By questioning systematic problems within the fashion industry, such as overproduction and return rates, Blugiallo focuses entirely on producing “on demand”, where all products are customized to each individual customer. Blugiallo’s long-term vision is to change the way people buy clothing by offering the “superior feeling gained from a uniquely produced wardrobe” through its e-commerce and physical showrooms.
The financing round included existing and new investors.