Vinge has advised BHG Group AB’s group company within household appliances and household products, Vitvaruexperten.com Nordic AB, in connection with its acquisition of approximately 51% of Hemmy AB with an option to acquire up to 100%.
Hemmy.se conducts online sales of consumer appliances, household appliances and home and garden products in Sweden. In 2021, Hemmy.se’s turnover was MSEK 103.
BHG Group is the largest online actor within consumer trading in the Nordic region and the largest online actor in Europe within Home Improvement, which includes both Do-It-Yourself and Home Furnishing. BHG Group’s online trading operations has approximately 2,000 employees and includes more than 100 online destinations and 70 showrooms. The head office is situated in Malmö with operations in most European countries. BHG Group is listed on Nasdaq Stockholm.