Vinge advised FACT-Finder on its acquisition of real-time AI-personalization vendor Loop54

November 11, 2021

Vinge advised FACT-Finder on its acquisition of real-time AI-personalization vendor Loop54 making it one of the first major consolidations of leading e-commerce SaaS solutions in search, merch and personalization.

The merging of their proprietary algorithms will enable FACT-Finder customers to provide digital experiences that are unlike any other on the market and further expand FACT-Finder's international presence.

Vinge’s team consisted of responsible partner Matthias Pannier and associates Vilhelm Rondahl, Gustav Persson, Ebba Nyberg (M&A), Isabell Nielsen, Karl-Gustaw Tobola, Karolina Fuhrmann (Commercial Agreements/IT), Sofia Bergenstråhle (Intellectual Property), Carl Östlund (Employment), Karl-Hugo Engdahl (GDPR) and Ulf Pyk (Real Estate).


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