Vinge Logotype
SvenskaEnglish 18D7E0DE-2035-40AE-A740-8F45A358A8F4 Login
  1. Home
  2. Mandates
  3. Vinge has advised Snusbolaget in connection with the acquisition of Northerner
Mandate

Vinge has advised Snusbolaget in connection with the acquisition of Northerner

October 01, 2019 M&A

Vinge has advised Snusbolaget Norden Holding AB in connection with the acquisition of Northerner Scandinavia AB

The E‑trading company Snusbolaget sells snus and tobacco‑free nicotine pouches from other suppliers online. In 2018, the company had a turnover of SEK 500 million and grew by 65 per cent. In 2018, Northerner had a turnover of approximately SEK 100 million. Following the acquisition, the company will be called Haypp Group and will have approximately 500,000 customers in 80 countries in Europe, Asia and the United States with an anticipated turnover in 2019 of almost SEK 1 billion.


Vinge’s team consisted of partner Kristian Ford together with, among others, associates Niklas Törnell, Sophia Reutercrona, Tilda Hall, Fredrik Christiansson, Jack Bengtsson and Emelie Svensäter Jerntorp.

Related

Vinge has advised Main Capital Partners on the acquisition of Confirma Software

 Confirma Software (“Confirma”) is a Nordic vertical software group providing mission-critical B2B software to SMEs in Sweden, Finland, Norway and Denmark. The company operates across five complementary software areas: ERP, Payment Solutions, Financial Solutions, Quality Management Systems and Business Process Solutions. Confirma was founded in 2019 and is headquartered in Stockholm. Supported by approximately 540 professionals, the company serves more than 25,000 customers, including over 500 municipalities, across the Nordics. By combining deep local domain expertise with software embedded in customers’ day-to-day operations, Confirma has developed long-standing customer relationships and a highly recurring revenue profile.
September 25, 2026

Vinge has advised Embracer Group in connection with a SEK 2 billion multicurrency revolving credit facility agreement entered into with SEB, DNB, Nordea and Swedbank

 Vinge has advised Embracer Group AB (publ) (“Embracer”) in connection with the entry into of a SEK 2,000,000,000 financing agreement with SEB, DNB, Nordea and Swedbank. Embracer is a global group of entrepreneurial businesses in the gaming and entertainment industry.
September 25, 2026

Vinge advises KEYTO Group in connection with the acqusition of Säkra Larm

KEYTO Group continues to broaden its home services offering as Säkra Larm joins the Group, establishing home security as a new business vertical within KEYTO. The addition marks another important step in KEYTO's ambition to become the leading one-stop destination for services connected to the home.
September 24, 2026