Vinge Logotype
SvenskaEnglish 18D7E0DE-2035-40AE-A740-8F45A358A8F4 Login
  1. Home
  2. Mandates
  3. Vinge assists enterstore in connection with the acquisition of Miss Mary of Sweden
Mandate

Vinge assists enterstore in connection with the acquisition of Miss Mary of Sweden

December 16, 2024 M&A EU, Competition and Regulatory Insurance Law Data protection and processing of personal data Commercial Agreements Banking and Finance

Enterstore a.s., owned by Hartenberg Holding, has entered into an agreement with Scope Growth III L.P. to acquire Swedish Bra Holding AB, Miss Mary of Sweden. Miss Mary is engaged in the design, manufacture, and sale of women's underwear, with approximately 90 percent of its revenue coming from e-commerce. enterstore is an e-commerce group consisting of portfolio companies with leading brands in niche industries.

Vinge's team mainly consists of Anders Strid, Petronella Hallberg (project manager), Amelia Rihs (M&A), Anna Palmérus (competition law), Anders Leissner (sanctions and insurance), Michaela Örtberg (GDPR and IT), Aleksandar Bajic (commercial agreements), Sofia Haggren (financing), and Amanda Stoltz (project assistance and VDR). Walless OÛ has provided legal advice regarding Estonian law.

Related

Vinge advises Smart Eye on acquisition of Sightic Analytics

 Smart Eye has entered into an agreement to acquire all shares in Sightic Analytics for a fixed purchase price of SEK 60.5 million, to be paid with newly issued shares in Smart Eye, and an additional purchase price of up to SEK 50 million, conditional upon certain financial and operational targets being met.
February 24, 2026

Vinge advises Axcel and Accru Partners in connection with the acquisitions of Baker Tilly Uppsala AB and Baker Tilly Guide AB

Vinge has advised Axcel VII and Accru Partners in connection with the acquisitions of Baker Tilly Uppsala AB and Baker Tilly Guide AB.
February 22, 2026

Vinge advises as Nimlas expands with dual acquisitions in the electrical sector

 Vinge has advised Nimlas in connection with the acquisitions of Uppsala Elcentral AB and Tjädermo's El AB – two strategic transactions that strengthen the group's position in the Swedish electrical installation market.
February 20, 2026