The clothing company Polarn O. Pyret AB is acquired by Procuritas Capital Investors IV from RNB Retail and Brands AB (publ) at a preliminary purchase price of SEK 330 million on a cash and debt-free basis.

Polarn O. Pyret is a Swedish brand for baby and childrenswear that started in 1976 with the goal of making clothes that let kids be kids. Polarn O. Pyret is a leading brand for high-quality kids wear in the Nordics, and their products are sold in several markets around the world.

The transaction is subject to approval by seller’s bondholders and the Swedish Competition Authority.

Vinge’s team consisted of Jonas Johansson together with, among others, Stina Bengtsson and Mikaela Falkner (M&A), Karolina Cohrs (Real estate), Linn Adelwald and Ludvig Wettergren (Banking and Finance), Sara Strandberg and Emil Lindwall (Employment), Christoffer Nordin (Commercial Agreements), Sofia Bergenstråhle (IP), Agnes Perbo (IT), Tove Lövgren Frisk (Compliance), Johan Wahlbom (Competition law) and VDR-specialist Viktoria Owetz Leyva.

 

Related

Vinge advises the founders of NOOS Digital in connection with the merger with Rocket Revenue and 56K Digital

Following the recent merger between Rocket Revenue and 56K Digital, the group now takes its next step by joining forces with NOOS Digital. The three companies will integrate into one of the Nordic region’s most comprehensive partners for digital transformation and business acceleration.
November 04, 2025

Vinge advises Setra Trävaror in conjunction with the sale of Malå Såg to HS Timber

The Austrian company HS Timber Group has entered into an agreement to acquire 100 per cent of the shares in the Swedish wood processing company Malå Såg AB from Setra Trävaror AB, a subsidiary of Setra Group AB. The transaction remains subject to approval from the relevant public authorities.
October 29, 2025

Vinge has advised Advania on the acquisition of Visuell Teknik

Advania has acquired Visuell Teknik, a Swedish provider of audiovisual and meeting technology solutions.
October 28, 2025