Vinge has advised Industrifonden which, together with Zobito, has invested a total of SEK 20 million in the Malmö-based software company, inRiver. inRiver’s software helps companies to manage product information in a simpler and more expeditious manner. The funds will be used to finance inRiver’s future international expansion in the US and other countries.
inRiver’s software allows customers to quickly and efficiently collect all product information by uploading texts in different languages, pictures of products and films in inRiver’s software – a process which is called Product Information Management (PIM). Products are placed on the market more quickly with PIM and the information can thereafter be quickly distributed and easily adapted for marketing and sales materials via various sales channels.
The company has expanded significantly in the last few years and has managed to achieve a leading position in the Nordic region in its field with customers such as Stadium, Lindex, Fazer, Gant, Haléns and Byggmax. iRiver has now commenced its international expansion by, among other things, establishing subsidiaries in the US and the Netherlands.
Vinge’s team consisted primarily of partner Johan Larsson and associates Karl Hahtovirta and Philip Watson.