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Vinge advises EQT in connection with the sale of Eton

July 01, 2025 M&A Contentious Regulatory

Vinge has advised EQT VII in connection with its sale of Eton to a consortium of private investors.

Eton is a Swedish luxury menswear brand founded in 1928 and headquartered in Gånghester, Sweden. Eton has a strong heritage in shirts and an expanding menswear offering of premium quality sold in more than 50 countries. 

Vinge’s team mainly consisted of Christina Kokko, Johanna Wiberg, Egil Svensson and Alexander Rüdén (M&A), Sebastian Örndahl (Regulatory), Johanna Engström (Transaction Support Coordinator).

Read the client’s press release.

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