Vinge has advised Bink AB, the Bonnier Group’s sales undertaking for web-based media, in connection with the acquisition of Tailsweep AB. Since its formation in 2007, Tailsweep has managed to establish itself as Sweden’s largest advertising network in blogs and social media. The acquisition has allowed Blink to strengthen its product range within several market segments.
Vinge’s team consisted of partner Malin Leffler together with, among others, associates Jonas Bergström, Malin Buch and Fredrik Gustafsson. Partner Eva Fredrikson and associate Daniel Järmen provided IP and IT advice in the transaction.