Vinge has advised Aller Media in conjunction with the acquisition of Modegallerian.se. The intention is to make the site the country’s largest online fashion gallery. The transaction entails that Aller will be the majority shareholder. The seller is Slash 8 Media Group.
Vinge also advised Aller Media in connection with the expansion of its magazine portfolio with three new titles: Mat & Vänner, Baka and Mat & Vänner Vin. In addition to the magazines, Aller Media also acquired a customer magazine holding and significant book publications primarily consisting of food and cook books. The seller is Food & Wine Publishing Group in Helsingborg.
Aller Media currently publishes 40 publications, including the food magazines Matmagasinet and ELLE Mat & Vin. Editorial offices are located in Stockholm, Gothenburg, Malmö and Helsingborg. Aller Media has 550 employees and its turnover in 2010 was SEK 1.6 billion. The head office is located in Helsingborg.
Vinge’s team consisted of responsible partner Henrik Borna together with, among others, associates Anna Edström, Ida Christensson and Therese Lindholm.