Vinge is advising Aller Media AB and Egmont Holding AB in connection with their acquisition of a 40 per cent interest in Mediafy AB from Bonnier Tidskrifter AB. Mediafy AB is the ultimate parent company in the Mediafy Group, which includes subsidiaries in Sweden, Finland and Norway. The Mediafy group is the largest distributor of magazine subscriptions in the Nordic countries through its websites Tidningskungen.se, Bladkongen.no and Lehtikuningas.fi. Closing of the transaction is subject to applicable competition law approvals and other customary closing conditions.
The Vinge team advising Aller and Egmont includes partner Henrik Borna, associate Christoffer Thalin. Partner Pär Remnelid and associate Johanna Bergdahl are providing competition law advice.