MTG New Media has signed an agreement to acquire 90% of the shares in Playahead AB, which runs the internet community Playahead (www.playahead.se), for SEK 102 million in cash. Playahead has more than 530,000 members and is Sweden's second largest online community. Playahead also launched sites in Denmark, Norway and Great Britain in 2006.
Vinge acted as an advisor to the sellers, the company's founders Leif Carlsson and Jonas Frost. Representatives from Vinge included Peter Abrahamsson, Karin Ebbinghaus and Lina Bergquist.