Assignment Vinge has advised Snusbolaget in connection with the acquisition of Northerner

October 01, 2019

Vinge has advised Snusbolaget Norden Holding AB in connection with the acquisition of Northerner Scandinavia AB

The E‑trading company Snusbolaget sells snus and tobacco‑free nicotine pouches from other suppliers online. In 2018, the company had a turnover of SEK 500 million and grew by 65 per cent. In 2018, Northerner had a turnover of approximately SEK 100 million. Following the acquisition, the company will be called Haypp Group and will have approximately 500,000 customers in 80 countries in Europe, Asia and the United States with an anticipated turnover in 2019 of almost SEK 1 billion.


Vinge’s team consisted of partner Kristian Ford together with, among others, associates Niklas Törnell, Sophia Reutercrona, Tilda Hall, Fredrik Christiansson, Jack Bengtsson and Emelie Svensäter Jerntorp.

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